
THE SEVEN DEADLY SINS OF WRITING
And How To Avoid Them
by Stanley C. Baldwin
There is a lot more to writing than getting the
mechanics in order. While spelling and grammar and vocabulary are
important, they don't make a good writer. Good principles and practices
are necessary for that. Here are seven common destructive practices
you must avoid, along with advice on constructive alternatives.
Table
of Contents
Deadly Delay
Deadly Dullness
Deadly Diffusion
Deadly Dishonesty
Deadly Dereliction
Deadly Domination
Deadly Disputation
1.
DEADLY DELAY
Nothing
could be more deadly than to delay your writing to the point that
you never get it done. As obvious as that may be, it is a common
problem, if not in undertaking projects, at least in finishing them.
DEADLY DELAY grows out of something more than negligence, and it
therefore needs something more than a pep talk to overcome. DEADLY
DELAY grows out of a lack of conviction. The efforts of many writers
are sabotaged because they lack conviction that this is something
God definitely wants them to do. Their own ego interests, their
mixed motives, their confusion about purpose saps their drive. If
you work under such conditions, maybe you should not try to be a
writer. Or maybe you need to work through your motivation issues
in prayer so you can "write right," and persistently.
Sometimes
DEADLY DELAY will express itself not in failure to complete a piece
of writing but in failure to do it well. I serve as consultant for
a glossy denominational publication. I meet with the staff writers
as they prepare each issue. Our meeting time serves as their deadline;
they must have their articles ready for critique. This solves the
problem of coming right up to press time and then dashing off something
inferior. Now, they have asked to move our meeting time even earlier
to provide more time for their rewrites between critiquing and publication.
They are in the process of overcoming DEADLY DELAY.
Human
nature being what it is, many writers can get to the job only when
they face a deadline. If you are one of them, and don't have a structure
such as the denominational one I just described, you need to create
your own mechanism. One way to do that is to join a critique group.
That will automatically provide regular deadlines because you must
have something ready each time. Or make yourself accountable to
another person, a writer or some other friend to whom you report
regularly.
Another
technique is to build in sanctions. Provide yourself with rewards
for performance and penalties for non-performance. Maria Tolar once
wrote a $100 check to a cause she despised; if she failed to complete
her article on time, that check would go into the mail.
If
you have been caught up in the writing sin of DEADLY DELAY, the
good news is you can be strong in the very area where you have been
weak. The key word here is "deadline." When you agree
to a deadline, or set your own, you have given your word that you
will deliver at a designated time. It is a matter of Christian honor
to keep your word. Treat deadlines as a sacred obligation.
Personally,
when I agree with a publisher on a deadline for a book, I set my
own deadline about two months earlier. That way, if unforeseen difficulties
arise, as they often do, I have a margin. Writing ahead of deadline
reaps several important benefits:
1)
I deliver on time without the incredible stress of a mad dash to
my deadline.
2)
I deliver a better product because I have had more time to let it
"ripen" and to rewrite where needed.
3)
I keep my word as a Christian.
4)
I treat my publisher right and do not cause him extra work, worry,
and expense by being delinquent.
5)
I earn my publisher's respect as well as my own.
6)
I walk worthy of my Lord Jesus Christ.
Aren't
all those benefits enough to turn you away from the sin of DEADLY
DELAY?
2.
DEADLY DULLNESS 
The seven deadly sins of writing are essentially sins of communication,
by which I mean that they apply to speaking as well. You handicap
yourself fatally if you are a dull speaker or writer. Now, granted,
there are plenty of both around, so how can I call this a deadly
sin? It hasn't seemed to kill these communicators; they are still
blithely boring everyone.
OK,
but dullness is deadly to your purpose, which is to communicate.
You speak, but do people listen? You write, but do people read with
interest and understanding? We must not be so narcissistic as to
think that people will be fascinated with what we present just because
we are such fascinating people. Fascinating to ourselves perhaps.
Our readers, our hearers are more fascinated with themselves. (Let's
tell the truth here.)
The
first principle for overcoming DEADLY DULLNESS, then, is to achieve
what we call "reader identification." The reader must
identify with what you write or your presentation will be deadly
dull to him or her.
Elizabeth
Baker began the preface to her book, "The Happy Housewife"
as follows: "In the past I have read articles and books about
how to raise kids and run a home that I feel sure were written by
a fat bachelor in his mid-60s." As a book editor wading through
stacks of proposed book manuscripts, I reacted to that opening line
with, "Eureka, I have found it." Here was a writer who
understood the need for reader identification. And she had a colorful,
interesting way of saying it. That meant she likely would not fall
into the same sin herself.
Be
direct, honest, vulnerable, real. Writing that speaks most effectively
to the human condition must come from a writer willing to let his
or her own humanity show. Use anecdotes. These well-chosen, short,
slice-of-life experiences are made to order for achieving reader
identification and overcoming DEADLY DULLNESS.
Even
the individual words you choose make your writing dull or captivating.
Use strong active verbs: stroll (not walk casually), strut (not
walk proudly), stomp (not walk angrily), stagger (not walk unsteadily).
And get rid of all stilted preacherly abominations such as "that
which." (Faith is that which brings down God's blessings.)
Go
through your manuscript and replace weak verbs with strong ones,
stilted expressions with plain talk, long unrelieved narration with
anecdotes and dialog. Your reader will bless you, and you will strike
a blow against DEADLY DULLNESS.
3.
DEADLY DIFFUSION
You probably know when you are falling into the first deadly sin:
Deadly Delay. It's pretty obvious: you simply aren't getting the
writing done.
You
also probably realize that you are always in danger of falling into
the second deadly sin: Deadly Dullness. Your content could be fresher,
your style more captivating, your word choice more vivid.
With
regard to the third deadly sin: DEADLY DIFFUSION, you probably do
not know when you fall into it, which makes it all the more deadly.
Many
editors have told me this is the most common failing of the manuscripts
that come across their desks. They express it in different ways.
They may say the writing lacks focus, that it has no "red thread"
tying it all together, that it wanders, that it does not clearly
say one thing, that it is blurred, indistinct, confusing.
"Diffuse"
means "to pour out so as to spread in all directions."
Or, "to perplex" (Webster's). When your writing spreads
out in all directions, it does perplex rather than enlighten. The
reason you are unaware of the diffusion is that in your mind everything
you have written is connected. However, the reader is not in your
mind, but must depend on the words you put on paper.
DEADLY
DIFFUSION often results from an earnest desire that our message
be heard. We so urgently want to communicate some point that we
let it insinuate itself into our writing where it does not belong,
with the predictable result that the reader is perplexed. Why are
we talking about "b" when the subject was supposed to
be "a"?
Years
ago I teamed with Dr. James D. Mallory, Jr. to write THE KINK AND
I--a Psychiatrist's Guide to Untwisted Living. Mallory emphasized
that being made in the image of God was a base for healthy self-esteem.
I saw a chance to strike a blow for capital punishment, because
Genesis 9:6 says, "Whoever sheds the blood of man, by man shall
his blood be shed; for in the image of God has God made man."
Mallory
objected that my use of this passage was, first, off the point of
our book and, second, dealt with a controversial issue that would
lose readers who disagreed. He was right. I was falling into DEADLY
DIFFUSION.
At
a writers conference in Arizona, a woman showed me her manuscript
on Christian ministry to youth. It was quite excellent. Until she
could not resist taking some swipes at then-president Bill Clinton.
When I told her that material did not belong in her book, she replied,
"That's what others have told me, but I feel strongly . . .
." Her passion to communicate had plunged her into DEADLY DIFFUSION
and she was unwilling to change.
Sometimes
DEADLY DIFFUSION results from our inserting copy "because it's
just so good and who knows whether I will ever have a chance to
get it published if I don't put it in here?"
Since
we are usually unaware of our own DEADLY DIFFUSION, we need our
writing to be critiqued by those who can see it more objectively.
I can't count the number of times I have heard critiquers tell other
writers, "You actually have two articles here." That's
a gracious way of saying it's diffuse. It might in fact be two articles
or it might not even be one, but for sure it lacks clear focus.
You
can also discover DEADLY DIFFUSION by use of a good outline. If
you write without an outline, you need to go back afterward and
outline the article. You will likely discover that the material
is not all in proper logical order of development, and that there
are extraneous passages or comments.
Recognize
the problem of DEADLY DIFFUSION. Work hard to overcome it. You don't
want to perplex your readers. You want them to nod their heads in
understanding, not shake them in bewilderment.
4.
DEADLY DISHONESTY
I wish
I didn't have to talk about this to Christian writers. We write
in the name of him who said, "I am the truth" (John 14:6).
By contrast the devil, our adversary, "is a liar and the father
of lies" (John 8:44).
Paul
wrote that our battle against evil requires we wear the full armor
of God, and the first piece he mentions is "the belt of truth"
(Ephesians 6:14). Truth is what buckles the whole business together.
Without truth, what do we have that is genuine? Paul also declared
that he had "renounced secret and shameful ways, we do not
use deception, nor do we distort the word of God" (2 Corinthians
4:2). For Paul to say what he did clearly implies that deception
is to be decisively rejected.
Despite
these clear teachings from the Lord, dishonesty is not only present
but rampant in Christian writing (and speaking and living). Too
often we should say, "How do I deceive thee? Let me count the
ways."
I deceive
you when I say or imply that what is really my interpretation of
the word of God is in fact the authoritative word of God.
I deceive
you when I destroy straw men--when I misrepresent another's teaching
or position and then demolish it.
I deceive
you when I tell anecdotes to "prove" my point. In fact,
anecdotes can easily distort the truth even when they are told with
scrupulous fidelity to the facts (which often they are not). Even
a true anecdote can be untypical of what usually happens. Anecdotes
are great communication tools so use them to illustrate but not
to prove.
I deceive
you when I toss around statistics to make it sound like my claims
are based on solid research when in fact I may have no idea of the
source of the statistics, much less their authenticity. (As one
wag put it, 74 percent of statistics are simply made up to prove
a point.)
I deceive
you when I misrepresent my own Christianity as all joy and light.
In fact, I struggle. I fail. I doubt. I seek my own interests at
the expense of love for God and my brother. When I pretend otherwise,
I essentially lie about what it is to be a Christian. This is not
that much different from Playboy or Penthouse magazines. Their sin
is not that they talk about sex, but that they lie about it. Our
virtue, if we have any, is not that we talk about God or Christianity
but that, when we do, we tell the truth about it.
The
count, unfortunately, could go on. This dishonesty is a deadly sin.
One of only two things can happen when we use deception. One is
we may be believed. The other is we may not be believed. Either
is a disaster.
If
we are believed, we have succeeded in misleading our readers. They
now either believe something that is false, or they believe the
truth for false reasons.
If
we are not believed, we have exposed ourselves as unreliable writers.
Since we are without credibility, why should anyone read us further
or believe anything we write? We may also have damaged the credibility
of other Christian writers, who will be put in the same category
as we are.
Dishonesty
among Christians is a form of closet atheism. If we really believed
in God, wouldn't we know he doesn't need our lies to establish his
truth? This deadly sin calls for heartfelt repentance and change.
5. DEADLY DERELICTION
A writer
can give false or misleading information in two ways. One, he can
distort facts, deceive the reader, commit the sin of Deadly Dishonesty.
Two, he can be completely honest but also completely wrong because
he has not adequately researched his material, tested its validity,
or examined the other side of the issue.
Though
such dereliction may be less reprehensible than dishonesty, it is
only marginally less deadly. We are still misleading people, and
damaging the credibility of Christian communicators in general,
revealing ourselves to be unreliable writers, and failing our Lord.
Part
of the cause of this dereliction is laziness. We don't take the
trouble to verify our material. But there is often more involved
than simple laziness. Too often, writers uncritically accept, embrace,
and propagate whatever supports their views.
We
are too eager to get our piece written and published, and not eager
enough to make sure it will withstand scrutiny. We also have a tendency
to parrot others we respect, not questioning what they say. Thus,
their mistake (growing out of dishonesty or dereliction or human
fallibility) is perpetuated and spread by our dereliction.
Some
years ago, I edited a piece that stated that humans are unique among
all animal species in that male and female mate face to face. The
writer said, "This knocks the theory of evolution into a cocked
hat."
I had
two problems with that. First, its logic escaped me. That is, I
could not see how the conclusion grew out of the premise. Why couldn't
that uniqueness have come about through evolution?
More
basic, however, I wondered if the claim was accurate. I did some
research. Research the writer should have done. It didn't take long
to discover scientific studies of gorilla behavior, complete with
photos, that showed the claim to be false. Therefore, according
to the writer's logic, that knocks the creation theory into a cocked
hat. But, of course, since the claim was false, any conclusion drawn
from it was invalid.
When
the factual error was brought to his attention, the writer said
he got the information from a well-known and respected religious
leader. Because it served the writer's purpose, he had uncritically
embraced error. And he had already propagated it all across the
country in his speaking.
Some
writers, when I uncover their fallacious "facts," seem
to resent being called to account. One said the error didn't matter
because her conclusion was true, whether or not this "detail"
was accurate. In other words, the reader is supposed to believe
her conclusions are correct because she says so, even though she
has demonstrated that her pursuit of truth is sloppy at best.
The
truth deserves to be better served than that.
6.
DEADLY DOMINATION
Though
we can, and have, considered these "deadly sins" independently,
they are all part of a package. Carelessness, indifference, a bad
attitude in one area tends to poison the whole work. That's how
it is with Deadly Domination, when we "talk down" to our
readers as if we are the AUTHORity and they are our inferiors.
The
same writer who tends to be dishonest or derelict about his claims
is often the one most authoritative in attitude. He does not know
himself or his role, and is not a reliable guide.
Peter
wrote that God's leaders (and writing is a form of leadership) are
"eager to serve, not lording it over those entrusted to you,
but being examples to the flock" (1 Peter 5: 2-3). Similarly,
Paul wrote, "Not that we lord it over your faith, but we work
with you for your joy" (2 Corinthians 1:24).
We
surely wouldn't claim to be more authoritative than Peter or Paul,
but we may write with a lord-it-over spirit that implies the contrary.
Peter and Paul were certainly among the greatest Christians who
ever lived. In Paul's case, he was writing to one of the most troubled
churches in the New Testament. If ever a dominating style seemed
appropriate, that was the time. But Paul specifically renounced
any attempt to lord it over their faith, and takes a "with
you" not a "to you" stance.
There
is only one Lord, and we are not him. Neither are we appointed to
stand in for him in his absence. That is the Holy Spirit's work.
How then can we exhibit deadly domination? How can we rhetorically
lord it over God's people?
Certainly,
some readers will bow to our leadership if we posture ourselves
as spiritual authorities. That makes the sin of domination all the
more deadly because we in fact are not the authorities. The Holy
Spirit is.
Nothing
I have here written implies that our trumpet has to make an uncertain
sound. We can have strong convictions and champion them strongly.
But we can't invest our own interpretations with divine authority.
If we are not to fall prey to deadly domination, we have to know
the difference.
7.
DEADLY DISPUTATION
I could
characterize some writers who are widely published today as combative.
They seem to be looking for a fight. Some of the battles they most
like to fight concern
prophecy, doctrine, social issues, and church worship styles.
You
could ask, "Aren't those things important? Aren't the truths
related to them worth fighting for?"
Sometimes,
but there's a right and wrong way to do it. The wrong way to contend
for the truth is to be combative or to initiate a dispute about
it. The right way is to patiently and gently teach the truth.
Scripture is quite specific on this point. "The Lord's servant
must not quarrel: instead, he must be kind to everyone, able to
teach, not resentful. Those who oppose him he must gently instruct,
in the hope that God will grant them repentance leading them to
a knowledge of the truth" (2 Timothy 2:24-25).
Scripture
also warns against the person who "has an unhealthy interest
in controversies and quarrels about words that result in envy, strife,
malicious talk, evil suspicions, and constant friction between men
of corrupt mind" (1 Timothy 6:4-5).
Jesus
once confronted his disciples about their disputation with one another.
"He asked them, 'What were you arguing about on the road?'
But they kept quiet because on the way they had argued about who
was the greatest" (Mark 9:33-34).
Today's
disputers, whatever the ostensible subject of their disputation
may be, are too often actually arguing the same thing the disciples
did--who can win the dispute and be greatest.
I began
by saying some disputers are "widely published." Their
practice of disputation has not, then, been deadly to their desire
to be published and read. But the fact that a reader's flawed character
responds to a writer's flawed character does not make their mutual
sin any less deadly to spiritual health and wholeness. Reader and
writer simply feed each other's illness to the dishonor of Christ
and the gospel.
Renouncing
disputation may take some of the fire out of your writing, but if
so it is the strange fire of the flesh. Let us burn instead with
the holy fire of the Spirit of God.
Stanley C. Baldwin is author of 21 books and many articles. Four
of his books have sold 300,000 copies each. Stan has served as editor
of Power line papers for Scripture Press and of Victor Books. He
presently directs International Christian Writers, a worldwide email
fellowship for writers and a sending agency for third-world writer
training.
International
Christian Writers is open to membership to writers of all levels.
It is an all-volunteer organization and all of its services are
provided without charge. Members receive a monthly Report that includes
news, writing instruction (such as these Seven Deadly Sins), and
occasional publishing opportunities. To join send a request to Stanley
C. Baldwin: scbaldwin@juno.com
The
Seven Deadly Sins of Writing is (C) 1972, revised 2004 by Stanley
C Baldwin. Printed by American Christian Writers, P.O. Box 110390,
Nashville, TN 37222
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