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International
Christian Writers Report Archives
September
2005
This
issue of the Report contains:
- Christian
Book-Selling--an Insider's View
- Christian
Book-Selling-a Publisher's View
- You
Asked About . . . Paid Critiques
- Clyde
Cowan--Reporting on Liberia
- "When
It Hurts To Be an American"
- Briefly
Stated
1. CHRISTIAN BOOK SELLING-AN INSIDER'S VIEW
Dick Sleeper writes:
Your comments
on the state of the Christian retailing business in the most recent
ICW Report stimulate this response.
I have been in Christian publishing now for fifty years, starting
in a tiny retail store in Idaho in the mid-1950s. The Christian
bookstore that we once knew has all but disappeared -- killed off
by Costco and WalMart and their ilk who have sucked off much of
the profitable best-seller business that kept bookstores alive.
The retailers have turned to non-book "holy hardware"
in an attempt to stay afloat.
The coup de grace has been the sale of the really good family-owned
and operated stores to the big chains: Lifeway, Family and, to a
lesser degree, Berean. When many career booksellers get to retirement
age, they sell out to the people who can cash out their equity --
the big chains. Those centrally-managed organizations usually get
rid of creative staff in favor of minimum wage peons who will follow
orders from Grand Rapids, Nashville, or Cincinnati.
There are some good and helpful folks working in bookstores but
they are scarce and have to be sought out. They deserve our support.
Roger and Patty McReynolds' Pilgrim bookstore in Portland, Oregon
is one such. Michael Adeney's Harvest Logos in Seattle is another.
I have had a strong personal commitment to local (especially locally-owned)
bookstores but it is eleven miles to the nearest one and I am sitting
at the keyboard right now that takes me to Amazon's full service
store or ABEbooks used site. They have the books in my hands in
a few days and I have no hunting problems and burn no expensive
fuel in shopping.
I wish I were closer to Pilgrim, perhaps the best bookstore in my
area. I'd like to support them but the price in time spent is too
high. I encourage people to seek out those retail bookshops near
them and support them with their business.
For most authors, I encourage them not to rely too heavily on publishers.
There is a lot to be said for self-publishing. But whatever you
do, get a copy of John Kremer's 1001Ways to Market Your Books and
read it devotionally. Your publisher will seldom fulfill your expectations.
You are mostly on your own in promoting your book, but there is
much that you can do. Don't even think of submitting a manuscript
to a publisher unless you are willing to do the dirty work required
to make it sell.
Writing, publishing and bookselling are all parts of a world-changing
business. They are evolving rapidly, often in ways I don't like,
but it is important to recognize the changes and accommodate them
in ones strategy.
Your work in providing an independent forum through ICW is greatly
appreciated. Blessings!
2.
CHRISTIAN BOOK-SELLING-A PUBLISHER'S VIEW
Andy LePeau, Editorial Director at InterVarsity Press, in his most
recent letter to authors, writes:
"The Christian Booksellers Association International Convention
was different this year for a number of reasons. First they changed
the name of the event held July 10-14 in Denver. It is now the International
Christian Retail Show, which reflects the reality that has been
true for some years that publishers are only about a third of the
410 exhibitors, with music and gifts making up the rest.
"The good news is that books from Christian publishers are
reaching more readily into a variety of channels than ever before.
I am sure you have seen such titles in Wal-Mart, Target, airport
bookstores and elsewhere.
"It does mean that it is more of a challenge for Christian
stores-as the 'Big Box stores' present a similar test to all specialty
stores from sporting goods to hardware to groceries. In fact almost
300 Christian stores closed their doors last year. But half of all
Christian stores actually increased their sales. So many retailers
are meeting the challenge.
"IVP has always sought to make your books available in as many
venues as appropriate. We want your books to be where people can
easily find them. We have in the past year seen strong growth in
CBA stores like Family, Lifeway and Mardel. Among general market
stores we have had great success in expanding our presence in Borders.
Our internet business, with Amazon.com especially, has also grown
significantly. We currently have plans this fall to place books
with several of the major mass merchandisers."
(Note: Out of 327 books nominated from 52 publishers, IVP books
garnered the top spot in four of ten categories in the "Christianity
Today" Book awards, 2005)
3.
YOU ASKED ABOUT . . . PAID CRITIQUES
(Note: A new regular feature of the Report will be answers to your
questions of general interest to writers. Send questions to scbaldwin@juno.com)
Q. Why must the CWI (Christian Writers Institute) charge so much
for their critiques of short stories for which I get paid only $15
to $25? Some are worth only $50. I would be losing tons of money!
Curious,
Marilyn Ryan
A. You are right. Critiques often cost more than the piece would
bring even if one sold it. In that sense, buying paid critiques
is a losing proposition.
However, the time and skill needed to give a professional critique
is worth the price that the critique services charge, they think.
In other words, the person doing the critique has to know a lot
and give time and mental energy to critiquing your manuscript. The
laborer is worthy of his hire.
A paid critique only pays off for the writer if she learns a lot
that she can apply not only to that manuscript but to her writing
generally.
Otherwise, critiques are best obtained by belonging to a critique
group, whose members critique one another.
4.
CLYDE COWAN-REPORTING ON LIBERIA
Recently our Clyde Cowan trained Liberian missionaries to set up
and run their own missionary training program, drawing on his experience
as director of such a program in Canada. His host, Africa Christian
Fellowship International (ACFI) plans to send out 200 missionaries
within the next three years and already has missionaries in seven
African nations. Clyde traveled with a medical/teaching team from
Fellowship Bible Church in Tacoma.
Clyde says, "A writer of modest skill with a printing device
would be a Pied Piper in Liberia. I spent some time encouraging
a high school kid to write. He told me he was a writer and had written
a book, so I asked him to show me. It was an illustrated book with
flowery passages about autumn leaves, their colors, raking them,
and so on. I asked, 'Did you write this?' knowing that was simply
impossible for a child of civil war in West Africa's tropics.
'Oh, yes!' he exclaimed. I asked about his sources and he named
another book. What he meant was that he had copied the other book
in his own handwriting. His friends all beamed that their guy had
"written" a book. I congratulated him.
"Liberian Christians have few books (some don't have Bibles),
so the Bible was our only textbook for definitions, mission strategy,
communications, cultural anthropology, everything. For visuals we
drew with a stick on the ground. They loved case studies from North
American Indians.
"Sidelights: Met a candidate in Liberia's presidential election.
Lunched with a UN commander (Bangladesh) and fellow officers. Preached
several times, heard stories from people tortured by rebels, aided
nurses to treat a severely burned teenager, led one man to Christ,
and had a baby named after me.
"Political/Cultural: Liberia is on the brink: return to civil
war or move ahead into civil justice. There are more cars than a
year ago and a slight sense of economic improvement, but Liberians
are poor, many eating one meal of rice per day. The fortunate get
two, the unfortunate none on many days. No electricity, no running
water, cholera outbreak, all of this in the capital.
"The beaches are gorgeous with golden sand, where kids play
soccer amid the waste of humans who use it as their toilet. Medical
waste litters the sand with used syringes and needles.
"Liberia has a strong Christian heritage but Muslims are pushing
in hard. There are many believers, who long for civil stability
and need it to be able to send missionaries." (See I Timothy
2:1-4)
5.
"WHEN IT HURTS TO BE AN AMERICAN"
Sharon Mumper is Director of Magazine Training Institute, headquartered
in Austria. A version of the following article first appeared in
PULSE, May 16, 2003 and is also included in a booklet of her essays
entitled, "Of Curried Mutton Pizza and Other Delights."
Contact Sharon at SharonMumper@compuserve.com.
"Ah, Chicago. The mafia!" The Austrian office worker had
asked where I was from. It was 2003-nearly 100 years after the heyday
of the mafia in Chicago. Yet, what did mention of the city of Chicago
call to this Austrian's mind? The mafia.
The words were almost identical to those I heard from the mouth
of a Chinese acquaintance nearly 20 years ago. "Chicago! Bang!
Bang! Mafia!"
One American visitor to Africa tells of the puzzlement of an African
watching him unpack. "But where is your revolver?" he
asked. The assumption: Every American carries a gun.
Where do people get their impressions of America? Primarily television
and the movies, it seems. Of course, America isn't the only country
to be reduced to clichés. Mention Austria to most Americans
and you'll hear a rousing rendition of "The hills are alive
with the sound of music."
But mafia and Sound of Music impressions, even if annoying, are
relatively harmless clichés-hardly worth the trouble of trying
to refute. A greater challenge is the anti-Americanism making its
way around the globe in the wake of the war in Iraq.
Whatever most American missionaries' views of the war, hardly anyone
likes to hear their native land disparaged. We may not completely
trust the motives of our own government, but most Americans are
willing to give our leaders at least the benefit of the doubt-in
distinct contrast to many non-Americans, who these days are inclined
to assign the worst possible motives to the president and other
American leaders, regardless of what they do.
We hear a lot about terrorism, and missionaries are admonished to
take precautions and to avoid potentially dangerous situations.
But what about psycho-terrorism? How do missionaries deal with the
debilitating effect of disparaging comments from locals, the anti-American
tone of newscasts, the little digs, and occasional bouts of outright
haranguing?
Personal experience suggests that attempting to change people's
minds is futile. Arguing over American policy, intentions, or actions
is counterproductive.
At some point, we have to decide that it isn't our duty to defend
America. We must come to terms with the fact that not everyone will
appreciate the finer points of America, and that some people will
hold with all their strength to false impressions, exaggerations,
and outright lies passed on to them. Why is it important to us that
people appreciate our country-or at least extend to it the benefit
of the doubt? Is our own sense of self worth wrapped up in our identification
with our country?
"Proud to be an American," is a phrase we hear coming
out of America often these days. What about those who serve as missionaries
overseas? Can wounded pride be a stumbling block in our efforts
to win others to Christ? It certainly can if we allow our hurt feelings
to come between us and those to whom we are to minister.
We who are missionaries need to remind ourselves from time to time
that we are not ambassadors of America, but ambassadors of Christ-representatives
not of America, but of the Kingdom of God.
This doesn't mean we can't be good citizens of America, but it means
we must be even better citizens of Christ's kingdom, holding its
goals higher than our own need to feel accepted and appreciated
as Americans.
But it is easier said than done. If we are verbally attacked by
those who identify us with American policy, how do we avoid letting
a chip find its way onto our shoulder? Or, how do we manage not
to slink when virtually everyone around us views our country as
an outlaw nation?
As missionaries, our American citizenship has often opened doors
for us. We shouldn't be surprised when it sometimes slams those
doors.
The Apostle Paul used his Roman citizenship for all it was worth.
And in those days, it was worth a lot. Yet, he was willing to suffer
abuse and humiliation for the sake of Christ, laying down even the
things that once were a source of pride.
Maybe we need to lay down our pride in our own citizenship as Americans.
Not our respect for America's leaders and our appreciation for all
that is right in our country. And certainly not our intercession
for America and its leaders. But whatever is laid at the foot of
the cross cannot rise up in a huff to defend its interests-and,
incidentally, lay the sword to the goals of Christ and his Kingdom.
Proud to be an American? How about proud to be a child of God? Now,
there's a relationship in which our sense of self worth can revel.
6.
STATED BRIEFLY
1) Stan: Thinking of you and thanking God for you on EDITOR'S DAY.
It's a joy sharing the same burden with you--to see Christ glorified
through writing.
Many blessings, Janey
Janey L. DeMeo, Founder/president ORPHANS FIRST
2) Drama Workshop Plans have been confirmed. Chuck Neighbors and
Steve Wilent will conduct seminars in Madras, India under the auspices
of ICW and GIFTS from March 27-29, 2006. They will then travel to
Mumbai (Bombay) on March 30 and conduct a seminar and performance
there on March 31. To contribute to the expense of these workshops,
send your tax-deductible contribution to ICW, Clackamas Bible Church,
15655 SE Johnson Road, Clackamas, OR 97015. You may reach Chuck
Neighbors at drama@mastersimage.com.
GIFTS also hopes to schedule a seminar with Chuck in Toronto, Canada
sometime this year or next year.
3)
Southeast United States members can meet Stan Baldwin at the Glorieta
Christian Writers Conference near Santa Fe, New Mexico, October
26-30. For full schedule and details check out the Glorieta site
on the internet. The conference is directed by Marita Littauer of
CLASS and is one of the premier conferences in the country.
While in New Mexico, Stan will also talk about his book A FUNNY
THING HAPPENED ON MY WAY TO OLD AGE in a live interview on KCHF-TV,
channel 11. The program is called "God Answers Prayer"
and is hosted by Blackie Gonzales and Linda Cobb. Stan will be on
in the 9-10 a.m. slot on Thursday, October 27. The program is also
carried nationwide on NPR Satellite, on Echostar Dish Network, and
on DIRECTV.
UNTIL next time, keep writing, and if you want to write to me do
NOT just hit reply. Address me at scbaldwin@juno.com
Stanley Baldwin, Director
For
more information or questions contact
us by email.
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